Nov 2, 2020
On today’s episode, I am joined by a special guest, Jacq Fisch. I interviewed Jacq over a year ago on the podcast and we are re-airing that conversation today. Jacq is a professional copywriter and helps business owners become better writers and make the writing process a whole lot easier. She has an online membership called Write Like a MOFO. She also has her own book, Unfussy Life, coming out in early 2021, all about her life of fast pivots and learning to really trust herself.
When I originally had her on the show we talked about taking mental breaks; Finding ways to create space in our lives, not only for our health and happiness but also as an essential part of creativity. She shares her tips to get out of your head.
I decided to re-air this episode because this topic has been on my mind a lot since I have dealt with a lot of headiness lately. I need to get out of my own head. So here we go.
In This Episode:
- [03:16] One of the ways Linsi works through her mental stuff is by getting her thoughts on paper. This brain dump is a regular practice for her.
- [05:07] She recommends starting by downloading all your thoughts on paper and really understanding what is going on inside your head if you are feeling anxious or overwhelmed. Then you have the ability to process your emotions and allow them and you can take some space and start to let things go.
- [07:06] The scattered and looping thoughts are two indicators for her that what she needs is to intentionally step back, slow things down, get out of her head, and do less. This is so hard to do.
- [07:32] She decided to re-air her conversation with Jacq because she knows she is not alone in mental overload right now.
- [09:31] Unfussy writing is simple, easy to understand language, and that our clients and people understand. Unfussy is an approach to writing and business that feels easy, fun, and light.
- [10:46] The number one thing if you want to sound clearer in your writing is to write like you speak, then edit out unneeded words.
- [11:56] Unfussy writing is simply getting words down on a page which can be a struggle for many people. The editing is where the magic happens.
- [14:59] The first thing that Jacq does with all her clients is non-negotiable customer avatar work.
- [17:18] The clearer you are on who you want to work with the clearer you can be in your writing.
- [18:42] Even if you’re not sure who your people are exactly, guess and you can go back and change it later if you need to.
- [19:31] Jacq shares about her Write Like a MOFO Community.
- [22:41] You can join the MOFO Community by applying on her website or being invited by a current member.
- [25:01] Many members are able to get their writing for the week completed in the weekly MOFO sessions and don’t have to do any writing outside of the sessions.
- [27:37] If you are starting on your website from nothing she suggests starting with your sales or work with me page. Most of that page should be focused on what your client wants and their struggles.
- [28:07] Jacq suggests working on your about page next because we buy from people and we want to know, like, and trust them before we buy. She recommends doing the home page last.
- [30:14] The job of your home page is to let whoever is landing on your website know that is the right place for them, what they will find there, and who you are.
- [31:48] The best way for her to rediscover her MOJO is to do nothing without a purpose.
- [33:26] Jacq likes to start the day on the right foot and then take breaks throughout the day. The key is really doing nothing to give her brain a break.
- [36:29] She discovered early in her business that doing forty hours of deep creative work wasn’t going to work for her. Our brains can only handle between 4-6 hours of deep work a day and then we are no longer effective.
- [40:14] Jacq’s go-to brain breaks are painting, listening to audiobooks, and watching sports.
- [43:11] Moving our bodies is an important part of a brain break as well.
- [44:06] If it isn’t fun or doesn’t feel good then it is time for a break or to reevaluate the work you are doing.