Nov 16, 2020
Today I am kicking off a two-part series. This week and next week we are going to talk about selling, how to sell better, and more specifically why people are not buying from you now. These are very important things to get in mind and help you to be better at selling.
Because the better we become at selling, the easier it is to make money. And there are two reasons that your offer isn’t selling right now.
- What you’re selling isn’t crystal clear.
- It’s not compelling them to take action now.
This week, we’re digging into the first reason: clarity. Make sure to join us next week for part two when we talk about creating compelling offers.
In This Episode:
- [01:06] We are going to talk about selling, how to sell better, and more specifically why people are not buying from you now.
- [01:46] There are two reasons that people are not buying from you now.
- [02:02] Every problem and opportunity in your business always comes down to your thoughts! Except for when you are designing your offer.
- [02:48] When creating an offer it is not about you. It is always about your client’s thoughts. You really want to get into the mind of your client.
- [03:04] The two reasons your clients are not buying from you now are you offer is not clear enough and/or it is not compelling to them. Today we are going to talk about the first reason, the clarity of your offer.
- [03:33] To clarify: Your offer is the thing that you’re selling to the client.
- [04:36] You want your client to have the thought, “I need this!” That is the only thought that will result in them scheduling a call with you, or buying what you are selling.
- [05:19] We make decisions in a split second. Our brains are primed to say no to anything that is new. An unclear offer is an automatic no.
- [06:41] One way you might be making your offer less than clear is with the language you are using.
- [08:01] Direct and specific language is always better in your offers. You won’t sound aggressive, I promise.
- [11:52] Don’t overcomplicate your offer. What is your client’s problem? What’s the simplest way you could help them solve it?
- [13:08] Every moment that your client is waiting because they “aren’t sure” if this is for them, they are losing time and missing the opportunity of having what they really want.
- [13:45] Most business owners start with the most complex offer. They add all the bells and whistles to make it sound more valuable. Do the opposite. Start with the simplest solution, then consider if they need extra stuff.
- [13:59] Finally, you need to actually make offers. A lot of people assume they are selling when they’re not. They expect people to know how to buy from them just because they show up on social media every day, or just because they went to a networking event. But none of that is selling.
The way to make clear offers is to think the way your client thinks.
The more you can get out of your head and into your client’s head the clearer your offers will become.